Frank Casale, founder
"I wanted something that created less work for a sales team, not more. I couldn't find it. So we built it."
Frank Casale, Founder. Thirty years as a salesperson, sales manager, and selling founder.
Paste a prospect's LinkedIn profile, tell SIP what you sell, and in minutes you have a dossier that gets you ready for the meeting, so fewer deals leak out of your pipeline.
Most of the leakage in a pipeline happens at the front end. A seller skims a LinkedIn profile on the way into the call and gives the same pitch the last prospect heard. The buyer never books a second meeting, and everything it took to land the first one goes with the deal.
For example, out of 100 first meetings
75 conversations end after one call.
Separate agents research the buyer and their company, cross-check what they find, and assemble one dossier with every finding rated for confidence.
The dossier has three tabs: Buyer Persona, Market Intelligence Report and Strategies. Your tools sit alongside: Live Battle Card, Download PDF and Debrief a Meeting.
What you get: more of your first meetings turning into second ones. Here's how SIP delivers it.
The intelligence report on the prospect and the company: who they are, what they're dealing with right now, what they've said publicly, every claim confidence rated.
Selling strategies ranked for this buyer and this account. What to lead with, what to ask, what to avoid. Tailored, not templated.
Run a practice call against a model of this buyer before the real one.
Every dossier opens to three tabs. Here's a sample for a fictional CRO.
Jordan Ellis, Chief Revenue Officer @ Northline Systems
Selling: sales onboarding software
Sample Buyer Persona for a fictional CRO: a results-first, data-led buyer driven by rep ramp time, with their public topics and a verified career history.
Sample Market Intelligence Report for a fictional company: a verified Series B and 12 AE hires, two recent articles with pitch tips, and one sample competitor.
Sample Strategies for a fictional prospect: three ranked strategies, three pitch angles with how likely each is to land, three likely objections and a six-step engagement plan, plus a Live Battle Card for the call.
Sample dossier, fictional prospect. Findings are cross-checked and rated for confidence.
| Without SIP | With SIP | |
|---|---|---|
| Research time | Hours, if it happens | In minutes |
| Sources | Scattered across tabs and notes | One dossier, confidence rated |
| Talking points | Generic deck, generic questions | Selling strategies ranked for this buyer |
| Consistency across reps | Depends on the rep | Same standard every time |
Frank Casale, founder
"I wanted something that created less work for a sales team, not more. I couldn't find it. So we built it."
Frank Casale, Founder. Thirty years as a salesperson, sales manager, and selling founder.
Most sales leaders know their close rate. Few know how many first meetings turn into a second one. Put in your best guess and see what it's worth.
SIP gets you ready for the meetings you've already booked, so more of them turn into second meetings and closed business. Paste a prospect's LinkedIn profile, tell it what you sell, and in minutes you have a dossier on that buyer with the strategies to go in with.
In minutes, from a prospect's LinkedIn profile and what you sell.
People who sell for a living and meet a lot of new buyers, especially account executives going after new logos and the sales leaders who run their teams. Founders who do their own selling use it too.
No. Keep your CRM. It keeps score, and SIP helps you score. You can download any dossier as a PDF and attach it to the deal, and there's no IT project to get started.
Yes. Get your first 10 free and you get 10 dossiers.